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Generative Engine Optimization (GEO) is the process of improving your online content so it can be easily discovered, understood and surfaced by artificial intelligence (AI) systems such as ChatGPT, Gemini and Bing Copilot. It emphasizes content visibility and credibility to AI-driven search engines that provide answers rather than traditional Search Engine Optimization (SEO), which shows […]
Read MoreOnline search is constantly evolving. Google AI Overviews, Microsoft Copilot and other generative AI tools are changing how search queries are answered. Users no longer have to go through multiple search results to get answers, instead, they can easily get instant, summarized answers right at the top with the help of AI overviews. Let’s understand […]
Read MoreA video editor knows that creating professional videos requires expensive equipment, technical skills and hours of editing. However, now, with the rise of AI tools like Google Veo 3, video creation has entered a whole new era. By giving it a simple prompt, you can watch a stunning, high-quality video come to life in seconds. […]
Read MoreExcel isn’t just a spreadsheet tool; it’s a secret weapon for SEO professionals who want to save time and work smarter. From cleaning messy data to analyzing large keyword lists, the right formulas can transform the way you handle SEO tasks. Here are 10 powerful Excel formulas every SEO professional must know to simplify workflows […]
Read MoreTrack your SEO growth easily! Google’s new Search Console Insights gives clear data to help improve your site’s performance.
Read MoreEvery business wants to grow and this requires lead generation. However, generating high-quality B2B leads isn’t easy. According to Semrush, 48% of B2B marketers believe it to be a challenging aspect of business growth. If done correctly, then it can boost your sales pipeline, help build good client relationships and increase revenue, but if it […]
Read MoreAs competition continues to rise among tech companies, having a great product or service is no longer enough. You might have one of the most powerful software programs or innovative apps, but people may not know about it. This is where lead generation comes in. For tech companies, lead generation is a crucial process that […]
Read MoreIn today’s world, marketers know that to stand out, they need to post quality content. However, quality content alone won’t guarantee success. Marketers must also carefully consider and plan when to post their content, as the timing of their posts can greatly impact their reach. If you post at the wrong time, your content could […]
Read MoreAre you making a lot of SEO efforts but only seeing a slight increase in website traffic? To turn your website visitors into loyal customers and guide them down the marketing funnel, you need to focus on the right kinds of keywords, like Jobs-to-Be-Done (JTBD) keywords. These are search terms that people use when they […]
Read MoreAs we enter a new search phase, Google’s November Core Update brings some impactful changes that SEO experts and content creators need to understand. With each core update, Google adjusts how it assesses and ranks content, striving to serve users the most relevant and authoritative information. Let’s discuss the major takeaways from this recent update […]
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