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Search ads have always been a vital part of digital advertising strategies for e-commerce businesses. However, Google is now changing its algorithm, which means that the way content is ranked on search engine results pages (SERPs) is also changing. Google is tilting towards a shopping-first experience, due to which traditional search ads are losing visibility […]
Read MoreSearch Engine Optimization (SEO) is an important part of digital marketing. Businesses constantly try to improve their SEO strategies to stay ahead of their competitors. Developing new SEO strategies becomes even more essential due to the constant updates that are made in Google’s algorithms. Let’s understand how businesses can improve their SEO strategy and make […]
Read MoreHave you ever noticed how your favorite online store shows you products you might want before you even search for them? Or how Instagram seems to know what kind of videos you love watching? That’s not magic, it’s AI in digital marketing doing its job. Let’s break it down and understand how artificial intelligence (AI) […]
Read MoreGoogle search engine has answers to all your questions but do you know, you can use Google to get very specific answers or search results? Well, it’s true. If you want to improve your searches or search engine marketing efforts, you must know about Google’s advanced search operators. These tools are invaluable for marketers, researchers […]
Read MoreThe emergence of Artificial intelligence (AI) has completely shaken the world, with AI-powered chatbots being used for a wide range of activities like writing, coding, research, idea generation and much more. Earlier all these tasks were being done by humans, but now we use AI for them as it makes our work easier. While OpenAI’s […]
Read MoreBacklinks play an important role in improving your website’s visibility in search engine results. They are a type of endorsement from other websites that send Google the signal that your content is valuable and trustworthy. However, getting lots of backlinks doesn’t necessarily mean that your website’s visibility will improve, it is also important that you […]
Read MoreWith the year coming to an end, Google has started rolling out its latest spam update for December 2024. It is expected that this update will take about a week to complete and will be followed by a year full of aggressive measures aimed at improving search quality. Let’s take a closer look at what […]
Read MoreLargest Contentful Paint (LCP) is a critical metric that Google introduced in 2021 as part of its Core Web Vitals (CWV) to measure user experience. LCP explicitly tracks how quickly a page’s primary content becomes visible to the user. What Is Largest Contentful Paint? LCP measures the time it takes for the largest image or […]
Read MoreGenerating quality leads is essential for a brand’s success. However, this skill of attracting potential customers and turning them into loyal ones isn’t easy. Let’s explore 9 tips that can help you generate leads successfully and thrive in today’s competitive business arena. 1. Understand Your Target Audience The first step in effective lead generation is […]
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