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Generative Engine Optimization (GEO) is the process of improving your online content so it can be easily discovered, understood and surfaced by artificial intelligence (AI) systems such as ChatGPT, Gemini and Bing Copilot. It emphasizes content visibility and credibility to AI-driven search engines that provide answers rather than traditional Search Engine Optimization (SEO), which shows […]
Read MoreOnline search is constantly evolving. Google AI Overviews, Microsoft Copilot and other generative AI tools are changing how search queries are answered. Users no longer have to go through multiple search results to get answers, instead, they can easily get instant, summarized answers right at the top with the help of AI overviews. Let’s understand […]
Read MoreHave you ever noticed how your favorite online store shows you products you might want before you even search for them? Or how Instagram seems to know what kind of videos you love watching? That’s not magic, it’s AI in digital marketing doing its job. Let’s break it down and understand how artificial intelligence (AI) […]
Read MoreThe emergence of Artificial intelligence (AI) has completely shaken the world, with AI-powered chatbots being used for a wide range of activities like writing, coding, research, idea generation and much more. Earlier all these tasks were being done by humans, but now we use AI for them as it makes our work easier. While OpenAI’s […]
Read MoreIn recent times, artificial intelligence has seen rapid growth and several advanced language models have entered the market, each offering unique features and capabilities. Among the most popular AI models are ChatGPT, Gemini and Claude, which are often compared due to their advanced functionalities. Let’s explore how they differ and which one is the right […]
Read MoreBusinesses have new challenges and opportunities to communicate with their clients in the ever-changing digital ecosystem. The key to success lies in creating seamless and efficient communication channels that not only enhance customer experiences but also streamline operations. Chatbots and conversational AI are revolutionary tools that have the potential to reshape the customer service landscape […]
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