• July 22, 2025
  • Naren Kumar

Top 10 Mistakes Companies Make in B2B Lead Generation and How to Avoid Them

Every business wants to grow and this requires lead generation. However, generating high-quality B2B leads isn’t easy. According to Semrush, 48% of B2B marketers believe it to be a challenging aspect of business growth. If done correctly, then it can boost your sales pipeline, help build good client relationships and increase revenue, but if it […]

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  • July 19, 2025
  • Naren Kumar

Why Lead Generation Is the Lifeline of Every Tech Company

As competition continues to rise among tech companies, having a great product or service is no longer enough. You might have one of the most powerful software programs or innovative apps, but people may not know about it. This is where lead generation comes in. For tech companies, lead generation is a crucial process that […]

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