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Pay Per Click

Home / Archive by category: Pay Per Click
  • February 27, 2025
  • Naren Kumar

5 Lesser-Known Tools to Boost Your B2B PPC in 2025

Most B2B advertisers use mainstream tools like Google Ads and LinkedIn Campaign Manager to manage ads. While these tools are quite useful, depending solely on them can mean not getting the full picture, this is especially true as digital advertising evolves and becomes more complex. With increasing concern about privacy, third-party cookies are disappearing, cross-channel […]

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  • March 20, 2022
  • Naren Kumar

The Ultimate PPC Guide to Get Your Fundamentals Straight

Inevitably you’ve asked yourself more than once what PPC is. A term that comes from English, PPC stands for Pay Per Click. This acronym refers to a model of internet advertising that has become quite popular in recent times. In this type of advertising, an advertiser pays to put their ads on a website, search engine, social network, or any other digital platform. As a result, every time a person clicks on the ad, they will be directed to the advertiser’s website.

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