India’s heritage brand Ram Chandra Krishan Chandra (RCKC) was established 117 years ago in 1905 in the hustling and bustling markets of Old Delhi and since then has been an integral part of India’s social fabric. The brand is deep-rooted in her Indian heritage, resounding her ancestral wisdom across generations and cultures.
Executive Summary
RCKC, an esteemed Indian ethnic wear brand, sought to enhance its digital presence and drive conversions specifically within the Delhi NCR region. To achieve this goal, RCKC partnered with TechnoRadiant, a premier digital marketing agency, to strategize and execute a targeted Instagram message conversion ad campaign.
Benefit 1:
The website traffic has increased significantly.
Benefit 2:
The potential consumer traffic has increased resulting in growth in sales.
About Client’s Company
Introduction: Challenges They Faced
- Issues with brand visibility and engagement with its target audience effectively, and drive meaningful conversions within the Delhi NCR market.
- Unable to utilize Instagram’s user base and leveraging innovative approaches to enhance user interaction.
The Solution & Results
Strategy:
- Crafted content which is visually appealing and culturally resonant and creatives to showcase RCKC’s Indian ethnic wear collection.
- Tailored ad content to convey the brand’s unique selling propositions and encourage user engagement resulting in 65 conversions.
- Precisely targeted the Delhi NCR audience to ensure the campaign’s relevance and resonance with the local customer base.
Conclusion
The collaboration between RCKC and TechnoRadiant exemplifies the potential of strategic Instagram advertising for driving conversions and expanding brand influence in a specific geographic market.
