Inevitably you’ve asked yourself more than once what PPC is. A term that comes from English, PPC stands for Pay Per Click. This acronym refers to a model of internet advertising that has become quite popular in recent times. In this type of advertising, an advertiser pays to put their ads on a website, search engine, social network, or any other digital platform. As a result, every time a person clicks on the ad, they will be directed to the advertiser’s website.
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