Written By Naren Kumar
Online search is constantly evolving. Google AI Overviews, Microsoft Copilot and other generative AI tools are changing how search queries are answered. Users no longer have to go through multiple search results to get answers, instead, they can easily get instant, summarized answers right at the top with the help of AI overviews. Let’s understand how businesses can rank in AIO and generative AI platform results.
Keyword Targeting
To rank in AI-driven results, you need to first create an effective keyword strategy. Instead of just focusing on short phrases, also incorporate relevant long-tail and question-based keywords.
- Add phrases that match the way users naturally search. For example, “Best brunch spot in Texas for families.”
On-page SEO
AI typically picks content that is easy to scan and properly formatted. Clear formatting, FAQs and step-by-step instructions make your pages more likely to appear in AI Overviews.
- Add primary keywords in the title tag, meta description, H1 and introduction.
- Add secondary keywords naturally in H2/H3 subheadings.
- Use step-by-step or Q&A formatting to match AI overview style.
- Include an FAQ section at the end of blogs and service pages.
Content For AI
AI favors content that provides users with complete and well-structured answers. By providing other relevant details, you can increase your content’s chances of being selected in AI Overviews.
- Cover a topic from various angles instead of giving short answers.
- Anticipate related questions and address them too.
- Use comparisons, examples, or scenarios to make explanations stronger.
- Keep content updated with the latest data, guidelines, or trends.
Building Authority
Generative AI tools typically reference content that demonstrates trust and credibility. By following EEAT principles (Experience, Expertise, Authority and Trust), businesses can show that they are reliable.
- Add author bios to highlight your professional experience.
- Display customer testimonials and reviews prominently.
- Show badges like BBB accreditation, industry certifications and awards.
- Link to credible local sources for extra authenticity.
- Mention unique features like 24/7 service, free WiFi, or free estimates.
Schema Markup
Schema markup refers to structured data code that is added to a web page’s HTML. It enables search engines to understand the content better and display it in a more visually appealing manner, such as through rich snippets.
- Use Local Business schema to show address, phone and services.
- Add FAQ schema for structured Q&A content.
- Implement service schema for offerings like repairs, menus, etc.
- Use review schema to highlight ratings and testimonials.
Visual & Interactive Content
Although AI results typically focus on text, visuals and interactive elements also play an essential role in user engagement.
- Add descriptive alt text to all images, for example, “Plumber fixing a leaking pipe.”
- Use short explainer or demo videos to keep users engaged.
- Ensure all visuals load quickly and are mobile-friendly.
Technical SEO & User Experience
If your website takes forever to load, users go to your competitor’s site. Websites with fast loading speed and good mobile experience keep users engaged.
- Keep website loading speeds under 2.5 seconds.
- Optimize for mobile-first indexing.
- Use clear call-to-actions such as “Request a free quote” or “Download guide.”
- Keep URLs simple and descriptive, e.g., /austin-brunch-menu/.
Locally Relevant Content
AI tools value content that is current and relevant to the local community. By regularly posting informative blogs related to user queries, you can attract the attention of your target audience and AI tools.
- Publish seasonal and trend-based blogs addressing local needs, for example, “winter plumbing maintenance tips.”.
- Add recent case studies or project highlights.
- Update service descriptions to reflect industry changes.
Internal Linking
Internal links have a huge impact on how users and search engines navigate your site. When posting blogs, try to link them to relevant service or product pages.
- Link blogs to service or product pages.
- Cross-link between relevant service pages.
- Avoid orphan pages by ensuring every page is connected.
Backlinks & Citations
Authority is not just built from your own website content but also through external signals. Mentions can help build trust with both people and search engines. Google favors customer reviews that highlight qualities such as honesty, knowledge, transparency and professionalism.
- Create citations on Yelp, BBB, Angi and local directories.
- Gain backlinks through partnerships, sponsorships, or events.
- Secure mentions in local press or online news.
- Encourage reviews on Google, Yelp and HomeAdvisor.
- Create a short how-to video for techs/customers on leaving reviews.
Count on TechnoRadiant
Do you want to rank in AI Overviews but don’t know how to do it? Reach out to TechnoRadiant today for top-notch digital marketing services. Our experienced team can create a tailored strategy for your business to help you show up in AI-driven searches. Visit our website to learn more about our services.
