Backlinks play an important role in improving your website’s visibility in search engine results. They are a type of endorsement from other websites that send Google the signal that your content is valuable and trustworthy. However, getting lots of backlinks doesn’t necessarily mean that your website’s visibility will improve, it is also important that you […]
Read MoreWith the year coming to an end, Google has started rolling out its latest spam update for December 2024. It is expected that this update will take about a week to complete and will be followed by a year full of aggressive measures aimed at improving search quality. Let’s take a closer look at what […]
Read MoreAre you making a lot of SEO efforts but only seeing a slight increase in website traffic? To turn your website visitors into loyal customers and guide them down the marketing funnel, you need to focus on the right kinds of keywords, like Jobs-to-Be-Done (JTBD) keywords. These are search terms that people use when they […]
Read MoreAs we enter a new search phase, Google’s November Core Update brings some impactful changes that SEO experts and content creators need to understand. With each core update, Google adjusts how it assesses and ranks content, striving to serve users the most relevant and authoritative information. Let’s discuss the major takeaways from this recent update […]
Read MoreWith search algorithms and digital trends evolving faster than ever, staying updated on SEO best practices is crucial for businesses aiming to maintain visibility online. As 2025 approaches, industry experts are forecasting several exciting changes that will transform the way search engines rank content. From the rise of AI-driven content to a stronger emphasis on […]
Read MoreCrawling issues can be a problem for website owners, especially when you are dealing with multiple domains. Search engine crawlers, such as Googlebot, are responsible for indexing your site, which is crucial for ranking on search results. If crawlers fail to navigate your website across multiple domains properly, it can impact your visibility and performance. […]
Read MoreAfter Google’s recent update to its Search Central documentation, many major changes have been made to its URL parameter best practices. These new revisions are important for developers and website owners, especially those who manage large websites with dynamic content such as e-commerce stores. After these new updates, Google recommends using standard symbols like “=” […]
Read MoreWhen it comes to improving your website’s visibility, understanding your crawl budget is crucial. Crawl budget refers to the number of pages that search engines, like Google, will crawl on your site during a given period of time. Optimizing your pages ensures that search engines discover your most important content, leading to better rankings and […]
Read MoreThe SEO game is constantly evolving and 2024 has brought some major changes to how Google ranks websites. To stay competitive, it’s crucial to stay updated on these algorithm changes and adjust your SEO strategies accordingly. Let’s explore the key Google search updates for 2024, how they affect SEO practices and what steps you can […]
Read MoreLargest Contentful Paint (LCP) is a critical metric that Google introduced in 2021 as part of its Core Web Vitals (CWV) to measure user experience. LCP explicitly tracks how quickly a page’s primary content becomes visible to the user. What Is Largest Contentful Paint? LCP measures the time it takes for the largest image or […]
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