Every day, Google witnesses trillions of searches. Google’s Search features ensure that users get the right information at the right time in the format that’s most useful to answer the query.
Google Search also equips the user with maps when appropriate. This can help one get to where one wants to go or locate the local businesses easily.
To enhance this kind of search, Google has come up with its latest feature.
New feature: Find Places through Reviews
Google has brought quick search features like ‘find places through photos’ in the past.
Now, the giant Search Engine is slowly rolling out a new local search feature called, ‘Find Places through Reviews’. The main web search results will display a review carousel for select local businesses that matches your query.
A ‘Find Place’ request takes a text input and returns a place. The input can be any kind of data related to the place, such as a name, address, or phone number.
How does the feature work?
- The user enters the keywords like ‘plumber near me’ in the search bar.
- The top search results will show snippets of customer reviews from various local businesses.
- A quick analysis of the reviews will help the user to make logical decisions.
How will it help local businesses and customers?
With the new, ‘find places through reviews’ feature, it will now be easier for users to find reviews showing them exactly what they want to know about the place.
Customers will get detailed first-hand information from their online peers. This will, in turn, help them to make informed decisions.
Also, displaying google reviews will help the business shoot up their sales by building trust and credibility.
According to a BrightLocal survey in 2016, 84% of people trust online reviews as much as a personal recommendation. One of the biggest advantages online reviews bring to your business is a boost in local search ranking by driving local SEO and expanding online exposure.
Thus, this new feature by Google can help your business gain a successful feedback loop and pertinent customer intelligence. With this feature rolled out, Google reviews should become an integral part of your digital marketing strategy.
At the same time, it gives the customers quick and legitimate opinions about different local businesses.
