By Naren Kumar
If your business is not on the internet your business will be out of business. –Bill Gates
Today, digital marketing is the front-runner when it comes to reaching out to current and prospective customers. It has largely overshadowed traditional marketing tools such as print publications, billboards, direct mail, etc.
Digital content and marketing have become so common that consumers now expect and rely on them as a way to learn about brands.
Why does your business need an online presence?
Your customers are online:
The statistics clearly state the steady increase in the number of internet users. Digital marketing opens up the opportunity to reach a lot of customers. People are inclined towards knowing more about the product before buying it. In absence of an online presence, you may probably lose prospective customers, even if your product stands superior in quality and affordability to that of your competitors. Moreover, the pandemic era has shown how Digital Marketing is empowering a business even when transportation was disabled.
Your competitors are online:
To be in the competition, it is essential to know the strengths and weaknesses of your competitors. The same holds true for businesses. Understanding the competitor’s strategies can also help learn what is effective as well as what is not effective. Digital marketing seamlessly does it all. It conveys to us the gaps created by the competitors that can be easily leveraged and filled.
These two compelling reasons depict the necessity of digital marketing. It offers a multitude of advantages over traditional marketing tools:
- Lowers cost: Marketing and advertising costs are one of the biggest financial burdens that businesses have to bear invariably. The budget is limited especially for small businesses. Digital marketing is an affordable solution than the conventional strategy which requires huge investment.
- Greater Return on Investment (ROI): An effective digital marketing strategy can create a huge impact. Moreover, you can know spontaneously how an ad or social media post is performing. This can be done by using tools like Google Analytics and Google AdWords.
- Flexibility: For an ad campaign that’s performing well, you can either increase the campaign budget or lengthen its run. In the same vein, for a social media post that is getting below-average engagement, you can invest your money and resources differently. Digital Marketing strategy can be moulded and redefined easily.
- Precise Targeting: In traditional marketing, even when an ad runs in a printed medium with a substantial reach, there is only hope that it lands in front of the right audience. On the other hand, digital platforms allow targeted campaigning where ads can be displayed to customers based on their location, personal preferences, etc. This increases the lead conversion rate and improves overall sales.
- Enhanced engagement: The key to staying relevant and keeping customers in this highly competitive online world is to ensure continuous engagement with your audience. This can be ensured through creative posts, the right keywords, catchy phrases, etc.
Digital Marketing is a method to reach out, influence, and understand the choices and mindset of potential customers.
More than selling the product, it helps to build a connection with the customers. This enables understanding their needs and delivering practical solutions.
Digital transformation is a valuable asset for the growth of your business. Leverage its power with TechnoRadiant and establish an authoritative online presence!
