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CGI – Common Ground International

  • October 5, 2023

About Client’s Company

Common Ground International (CGI) is a dedicated specialist in Spanish for specific purposes and English for specific purposes. CGI’s language services are customized to create a meaningful impact within communities through effective language learning. They are committed to empowering students and professionals in bilingual environments, enabling them to make a positive difference in their local communities and on a global scale through language proficiency.

Executive Summary

We carefully formulated and implemented a comprehensive digital marketing strategy, which resulted in significant advancements for CGI within the Language Training and Services sector. Our strategic efforts helped in the company’s substantial growth and online success.

Benefit 1:

They achieved a remarkable enhancement in their website ranking through our effective Search Engine Optimization (SEO) strategies.

Benefit 2:

Our carefully chosen keywords, combined with our effective on-page and off-page SEO strategies, boosted their website’s ranking into the top four search results, greatly enhancing their online visibility.

Benefit 3:

Our strategic backlinks helped them increase website traffic.

Introduction: Challenges They Faced

  • The company faced issues in effectively reaching its intended target audience, restricting them from connecting with potential customers.
  • They encountered limitations in online visibility, resulting in low website traffic, which impacted their digital presence and audience engagement.
  • Their website faced optimization issues, making it challenging to generate leads and convert website visitors into potential customers, thus affecting their lead-generation efforts.

TechnoRadiant’s Strategies

  • We used Search Engine Optimization (SEO) to improve website ranking.
  • We implemented various off-page and on-page strategies for Search Engine Optimization (SEO).
  • We prioritized website optimization, optimizing its structure and content. Additionally, we focused on building website authority by securing high-quality backlinks.


We take pride in our partnership with CGI and are honored to contribute to their journey of success.