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  • December 20, 2025
  • Naren Kumar

How LLMs Can Power Smarter Research and More Human Content

Large language models like ChatGPT and Claude are typically associated with quick content generation. While being able to create content quickly is valuable, depending completely on LLMs for this can result in the production of content that lacks depth and emotional connection. This doesn’t mean that brands need to stop using these models for content […]

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  • December 3, 2021
  • Naren Kumar

AI for Marketing

Artificial Intelligence or AI is the new buzzword these days. IBM defines AI as:“It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.” […]

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