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  • February 23, 2026
  • Naren Kumar

AI Search KPIs and the Shift Toward Inclusion

Over the last few years, search has changed a lot. Other than typing short keywords, users also ask full questions and turn to AI tools for summarised answers. Due to these changes, businesses are changing their strategy and going beyond traditional keyword optimisation. This is where the “They Ask, You Answer” framework can be useful […]

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  • February 23, 2026
  • Naren Kumar

How “They Ask, You Answer” Supports SEO and AI Visibility

Over the last few years, search has changed a lot. Other than typing short keywords, users also ask full questions and turn to AI tools for summarised answers. Due to these changes, businesses are changing their strategy and going beyond traditional keyword optimisation. This is where the “They Ask, You Answer” framework can be useful […]

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  • December 20, 2025
  • Naren Kumar

How LLMs Can Power Smarter Research and More Human Content

Large language models like ChatGPT and Claude are typically associated with quick content generation. While being able to create content quickly is valuable, depending completely on LLMs for this can result in the production of content that lacks depth and emotional connection. This doesn’t mean that brands need to stop using these models for content […]

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  • December 3, 2021
  • Naren Kumar

AI for Marketing

Artificial Intelligence or AI is the new buzzword these days. IBM defines AI as:“It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.” […]

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