By Naren Kumar
Digital marketing has become an essential part of every business today. While only a few years ago, merely having a website or a blog was enough for your business, today, the digital marketing scenario is very different. It requires you to broaden your horizons and keep up with the latest trends in the digital market. The exciting thing about digital marketing is that it is equally crucial for all kinds of businesses, be it a product or a service you are selling in any industry.
Hence, every business owner needs to know about the top digital marketing trends that are rocking the internet in 2020. Here is a comprehensive list that will give you an excellent overview of all these interesting trends.
Use of Chatbots To Improve Customer Service
The use of Artificial Intelligence (AI) is becoming a part of every industry, and chatbots are paramount AI software that can assist you with your customer service. Chatbots are being used increasingly where they help customers through text messages or sometimes even through verbal interactions. The exciting thing about chatbots is that the more you use them, the better they become because, with time, they collect valuable customer data. With the help of this data, they understand the needs of the customer in a better way and can help you improve your customer service continuously. Moreover, chatbots let you offer round the clock customer support with no breaks or vacations. According to some statistics, almost 43% of the customers worldwide prefer to text a chatbot as opposed to calling customer support. So, they help in improving brand communication and customer satisfaction.
Content Is Still the King
Content marketing using good quality content is still very relevant and forms an integral part of digital marketing. Moreover, with improvements in Google Analytics, it becomes imperative for businesses to develop good quality content that is focussed on their target audience. With a deeper and more sophisticated understanding of your content, Google can help you reach out to your prospective customers if you tailor your content to suit the needs of your customers well. In the words of Google, good quality content, useful links, and a fast website are crucial for the new algorithm of Google. Hence, the 2020 trend indicates having well-researched and good quality content that is well-aligned with your company’s intentions.
Creating Interactive Content is Important
Another interesting trend in digital marketing in 2020 is the creation of interactive content that can engage your target audience. If statistics are to be believed, almost 93% of marketers believe that interactive content can help you reach out to your prospective customers in an effective way. Some of the common forms of creating interactive content are polls, quizzes, 360-degree videos, and augmented reality ads.
Predictive Marketing
Predictive marketing was a huge thing in 2019, and the trend continues in 2020. Today, there is an excess of data, and customers can engage with their favorite brands as well as businesses over a wide range of platforms. This content is consumed by users in a rather unstructured way, and it is usually the norm to do good research before making a purchase decision. Predictive marketing is expected to become even bigger and better in 2020 as it will be used to make sense of unstructured interactions, anticipate results, and analyze user behavior. The most common use of predictive marketing in the field of digital marketing is to identify how likely it is for a lead to make a buying decision. Alternatively, it can also be used to determine the likelihood of previous customers returning for a new purchase.
Interactive Email Experience
2019 saw a huge trend in the form of engagement-based emails. Emails have been amidst us for a long time and are here to stay. That said, email consumption, delivery, and design are constantly evolving to make the user experience better as well as to help brands make their emails more interactive and engaging. In 2020, you will witness more plain texts (naked emails) to make them more interactive. This includes Google AMP for Gmail. It is no secret that interactive and dynamic content is a sure-shot way to boost engagement as well as entice your target audience to take immediate action. Hence, this trend is expected to become bigger and better in 2020.
Voice Search Adoption
In recent times, voice search has become quite popular, and according to predictions, 2020 will witness at least 50% of the total online searches to be based on voice. Smart speakers such as Microsoft’s Cortana, Google Home, Siri, and Alexa are already a huge hit. They help in playing music, answering user questions, and much more. Therefore, businesses can potentially leverage this technology to offer a seamless voice service to their prospective customers. Brands can even turn their entire catalogs into voice-enabled marketplaces so that users can access whatever they want with easy voice commands. This is a great idea as it helps in boosting customer experience significantly since users get the intended results in a quicker fashion.
As is evident, 2020 has a lot of digital marketing trends in store for brands and e-commerce businesses across the globe. The ones mentioned above are just the tip of a very large iceberg. The major trends are those that have been evolving over time and will show their importance in 2020. Therefore, it is essential for businesses to keep up with these trends and the latest technologies to stay ahead of the curve at all times.
