If your business is not on the internet your business will be out of business. –Bill Gates Today, digital marketing is the front-runner when it comes to reaching out to current and prospective customers. It has largely overshadowed traditional marketing tools such as print publications, billboards, direct mail, etc. Digital content and marketing have become […]
Read MoreOnce you’ve done the groundwork to track down a market for your product or service, it’s a chance to expand on this momentum. Presently you want to connect with individuals who are keen on what you bring to the table. You can find and develop your crowd by applying what you know across channels and […]
Read MoreInevitably you’ve asked yourself more than once what PPC is. A term that comes from English, PPC stands for Pay Per Click. This acronym refers to a model of internet advertising that has become quite popular in recent times. In this type of advertising, an advertiser pays to put their ads on a website, search engine, social network, or any other digital platform. As a result, every time a person clicks on the ad, they will be directed to the advertiser’s website.
Read MoreArtificial Intelligence or AI is the new buzzword these days. IBM defines AI as:“It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.” […]
Read MoreIt requires patience, hard work, and a solid strategy to grow a business and make it profitable. There are many ways to drive profitable business growth with improving customer experience. Let’s take a look at them. 1.Create a sales funnel Let us first understand what a sales funnel is. It is a step-by-step process that […]
Read MoreThe ambitious dream of taking your product or service to the potential user is no easy feat to achieve for any business. As consumers’ purchase behavior is evolving drastically, it’s not business as usual when attracting or engaging users.
Businesses have to be active both offline and online to remain competitive. There is no compromise on that.
Read MoreMaking a website is relatively easy. The real challenge lies in selling it to potential customers. Research shows that first-time users typically browse a website quickly and abandon them within seconds in case it fails to impress or attract them sufficiently. In this era of cut-throat online competition, how can you make your website sell?
Read MoreDigital marketing has become an essential part of every business today. While only a few years ago, merely having a website or a blog was enough for your business, today, the digital marketing scenario is very different. It requires you to broaden your horizons and keep up with the latest trends in the digital market. […]
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